For an upcoming job interview, there are lots of interview questions you can prepare sample answers for. Most candidates focus on questions about themselves. For example, what are your strengths and weaknesses? Or what can you bring to our company? But in this article, we are going to focus on the interview question, what do you know about our company?
Below, we'll break down why it's asked and the best way to prepare your answer. We are here to help and make sure you are ready for whatever question is thrown your way.
Why this interview question is asked
Companies want to make sure candidates are truly interested in working there. By asking what you know about their company, they can easily see if you have done your homework. The interviewer wants to know if you took the time to read about the company and do some research. Your answer will let them know if you are serious about the job and ready to take on a new challenge.
Before your interview, you will want to spend some time researching the company you will be interviewing with. There are lots of resources out there to help you best prepare. So where do you start?
The first place you should visit is the company website. Read their mission statement and any details they have on the company culture. Review the job description and what they are looking for in a candidate. Also, take note of what products or services they offer.
Even if you won't be selling anything, it's good to know what the company's main focus is. You want to collect as much information as you can. During your interview, you can ask a question about what you found. This will show the hiring manager that you are prepared.
Take some time to search for the people you will interview with on sites like Linkedin. Research their background and how long they have been at the company. You can also research the c-level executives at the company to better understand their philosophies. You can even read reviews from clients.
While you are doing your research, write down a question or two that you can ask during your meeting. That way, if you don't get asked about what you know about the company you can still show you did your homework.
Search the internet
Another place to look is through search results. Simply search Google news or recent news for the company. The results will give you information like recent press releases, news articles and more. You might want to write down a few notes that you can reference during your meeting. The more info you obtain, the better prepared you will be.
Always visit the company's social media sites. You can find a lot about the company to help you get ready for multiple interview questions. You'll get a firm understanding of the vision they put out in the market and what they're all about.
How to answer, what do you know about our company?
When preparing an answer to this job interview question, you will want to take a few notes. No employer expects you to memorize everything you read about them, but think about what stood out to you while doing research and what you could use during your interview. What facts did you find that tie back to the role you are interviewing for?
Employers are looking for potential employees that would not only to get the job done but fit in well with their team. It's important when answering questions like this that you include personal data for the interviewers. Think about your career goals and how they align with the organization. What things would you bring to the company that check the boxes of their mission?
Take a positive approach and avoid talking about anything negative you found in your research. While you might find negative feedback or articles on the company, don't bring these up during an interview.
Keep it personal. Try to reference your experience and how you work. Incorporate things you have done in your work history that apply to the open job. It's key to find a balance between personal information and what you have learned about the company. A great answer can make a world of difference.
Final thoughts on what you know about our company
Candidates will be asked different forms of the question, what do you know about our company? Here are a few other questions that are ultimately asking the same thing.
- Why are you interested in our company?
- What do you know about this company?
- How did you find our company?
Every answer you give is helping the hiring manager determine if you would be a good employee. Remember, everything you say makes an impact on your career. Don't wait until the day of your meeting to prepare answers to popular questions. You want to be able to answer even the tough questions confidently.
Try to really stand out from the other candidates since there are typically many job seekers applying to the same jobs. When it comes time to answer a question, make sure the interviewer knows you really like the company and are ready to take on your next challenge.